Responsable animation ventes coll
Core
Define and deploy commercial animation strategy to develop the 'Hors Marché' (off-market) segment for Sysco's collective catering business in France and Belgium.
Role type
Senior commercial strategy manager (collective catering)
Builds
Commercial action plans, sales enablement tools, and performance tracking dashboards for field and telesales teams.
Domain
Food distribution / Collective catering
Deliverable
product features
Required skills
Commercial strategy definition, sales network animation, performance analysis, cross-functional collaboration, project management
Preferred skills
Experience in collective catering, food distribution, or FMCG
Technologies
CRM, sales enablement platforms, performance tracking tools
Responsibilities
Build and pilot the commercial animation roadmap and budget; Design and deploy innovative commercial actions for field and telesales teams; Coach managers on performance analysis and improvement levers; Measure commercial performance and ensure policy compliance; Contribute to cross-functional strategic projects.