Digital Marketing Specialist
Core
Execute and optimize multi-channel digital marketing campaigns to drive customer engagement and business growth across the US market.
Role type
Digital Marketing Specialist (IC)
Builds
Integrated digital campaigns, audience-centric marketing programs, and digital customer experiences.
Domain
B2B Technology / Industrial Automation
Deliverable
product features
Required skills
Multi-channel campaign execution, paid media management, email marketing, marketing automation, A/B testing, data analysis, audience segmentation, conversion rate optimization
Preferred skills
Experience with Google Ads, Salesforce Marketing Cloud, Cvent, AI-driven marketing tools
Technologies
Google Ads, Salesforce Marketing Cloud, Cvent, Marketing Automation Tools
Responsibilities
Coordinate cross-channel campaign activities across paid media, search, email, and virtual events; manage day-to-day operations of paid and non-paid media; analyze performance data to provide optimization recommendations; partner with internal teams and agencies to align marketing efforts with commercial objectives; implement digital enhancements to improve customer experience.
Seniority
Mid-level, hands-on IC