B2B Marketing Manager:in – Lifecycle & ABM (m/w/d)
Core
Managing post-lead generation lifecycle marketing, upselling existing customers, and enabling sales teams for a SaaS property management platform.
Role type
B2B Lifecycle & ABM Marketing Manager
Builds
SaaS property management software (Immoware24)
Domain
Real Estate / Property Management / SaaS
Required skills
B2B SaaS marketing, lifecycle marketing, CRM marketing, demand generation, sales enablement, marketing automation, funnel analysis, A/B testing, Salesforce/Pardot, copywriting, stakeholder management
Preferred skills
Account-Based Marketing (ABM), existing customer marketing, real estate industry experience
Responsibilities
Design and optimize lead nurturing campaigns to convert test accounts to customers; Analyze conversion rates and funnel metrics to identify bottlenecks; Develop upsell campaigns for existing customers based on segmentation; Create sales enablement materials including release briefings, argumentation aids, and competitive comparisons; Execute ABM pilots for key target accounts; Collaborate with sales to align on lead handover and customer communication.
Seniority
Mid-level (3-5 years experience)
