Manager Consumer Marketing - PwD Affirmative Position
Core
Lead integrated consumer marketing strategies and patient engagement initiatives for Lilly Brazil, focusing on digital innovation, data-driven decision-making, and creating meaningful consumer experiences.
Role type
Manager, Consumer Marketing (Affirmative Position)
Builds
Integrated consumer journeys, digital ecosystems, CRM programs, and patient engagement solutions for healthcare consumers.
Domain
Healthcare / Pharmaceutical / Digital Marketing
Deliverable
product features
Required skills
Consumer marketing strategy, Digital marketing, Data analytics, Project management, Agency management, Cross-functional leadership, Growth marketing, CRM strategy, Omnichannel strategy, Stakeholder management
Preferred skills
MarTech platforms (Salesforce, Adobe Experience Cloud), E-commerce and Digital Commerce strategies, Retail Media strategies, Loyalty program management, Performance Marketing, SEO/SEM, Social media strategy, First-Party Data management, End-to-end consumer journey design
Technologies
Salesforce, Adobe Experience Cloud, MarTech platforms, CRM systems, Digital platforms, Social media channels
Responsibilities
Develop and implement content-driven campaigns for patient education; Create and innovate patient engagement initiatives through digital ecosystems; Partner with brand teams and agencies to translate consumer insights into strategies; Lead development of creative platforms and communication frameworks; Design and execute integrated consumer journeys; Identify and implement growth opportunities in Digital Health and CRM; Build strategic partnerships with digital platforms and influencers; Leverage data and analytics to optimize campaign performance; Develop Patient Engagement operational plans; Support brand teams in defining consumer strategies and success metrics; Lead initiatives related to MarTech and personalization; Collaborate across functions to develop scalable consumer-centric solutions; Explore opportunities in E-commerce, Retail Media, and loyalty programs.
Seniority
Manager, strategic leadership with hands-on execution