Senior Analyst – Marketing Platform Operations
Core
Designing and executing complex omnichannel campaigns and Next Best Action strategies using Salesforce Marketing Cloud to drive personalized customer experiences.
Role type
Senior Marketing Platform Operations Analyst
Builds
Scalable marketing automations, customer journeys, and data-driven campaign solutions for global and local teams.
Domain
Marketing Technology (MarTech) / Customer Data Platforms
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Salesforce Marketing Cloud (SFMC), Journey Builder, Automation Studio, Data Extensions, AMPscript, HTML/CSS/JavaScript, Data Cloud, CRM integration, A/B testing, Data governance
Preferred skills
AI-driven personalization, real-time decisioning, regulated industry experience (pharma)
Technologies
Salesforce Marketing Cloud, Data Cloud, CRM, Alteryx
Responsibilities
Lead strategy and orchestration of omnichannel campaigns; Configure and deploy complex customer journeys and marketing automations; Conduct data analysis and structured A/B tests to optimize KPIs; Perform data quality checks and resolve deployment issues.
Seniority
Senior, hands-on IC