Digital Marketing Specialist
Core
Execute and optimize digital marketing strategies across search, analytics, content, events, and emerging AI-driven channels to drive visibility and engagement.
Role type
Digital Marketing Specialist
Builds
Digital marketing campaigns, event logistics, and e-commerce transformation initiatives
Domain
Digital Marketing / Search & Analytics
Deliverable
product features
Required skills
SEM campaign management, SEO implementation, Generative Engine Optimization (GEO), digital analytics analysis, Google Ads, Google Analytics 4, Google Tag Manager, email marketing, project coordination
Preferred skills
Content development, customer experience analysis, strategic planning, process improvement
Technologies
Google Ads, Google Analytics 4, Google Tag Manager
Responsibilities
Manage and optimize SEM campaigns across Google Ads; Implement SEO best practices across website content and landing pages; Support GEO and AI-driven search optimization initiatives; Monitor digital campaign performance and analyze data to identify trends; Prepare performance reports and translate marketing data into actionable recommendations; Collaborate with content teams to develop digital marketing assets; Coordinate logistics and execution for webinars and major conferences; Support planning and execution of podcast content; Collaborate on e-commerce transformation projects; Review and troubleshoot Google Tags and tracking configurations; Execute and monitor email marketing campaigns; Coordinate multiple digital marketing projects while maintaining timelines and quality standards.
Seniority
Mid-level, hands-on IC