Spécialiste numérique
Core
Driving global digital performance for brands through SEO, GEO, and analytics to increase search engine and AI environment visibility.
Role type
Digital Marketing Specialist (Data & SEO focus)
Builds
Digital visibility, website content evolution, and paid media initiatives
Domain
Food & Beverage / Digital Marketing
Deliverable
product features
Required skills
SEO, GEO (AI-linked), web analytics (GA4, GSC), paid media management, data analysis, project coordination, stakeholder management
Preferred skills
CMS management, UX/UI design principles, retail media optimization, digital shelf management
Technologies
GA4, GSC, CMS
Responsibilities
Pilot global digital performance including SEO, GEO, and analytics; Analyze performance indicators to formulate recommendations; Coordinate website and digital content evolution; Manage digital projects and external partner relations; Optimize SEM, retail media, and digital shelf initiatives; Manage newsletter tracking and optimization.
Seniority
Mid-level (4-6 years experience)
