Head of Performance Marketing (m/w/d)
Core
Leading the Performance Marketing & Media team to drive ticket sales and brand strength across the entire show portfolio.
Role type
Senior leadership performance marketing manager
Builds
Media strategies and campaigns for live entertainment shows
Domain
Entertainment industry, ticketing, live events
Required skills
Performance marketing leadership, media strategy, paid media portfolio management (Search, Social, Programmatic, Video, Affiliate), funnel logic, budget allocation, agency management, attribution modeling (MMM, MTA), team development
Preferred skills
E-commerce experience, D2C background, entertainment/ticketing industry experience
Technologies
Google, Meta, Programmatic/DSP, Video, Affiliate
Responsibilities
Lead and develop the media team, manage media strategy and budget, steer performance channels across the funnel, collaborate with Brand Management and Data teams, build reporting structures
Seniority
Senior, hands-on IC with leadership responsibilities