Regional Marketing Director - Strategy - Fintech
Core
Develop and execute regional marketing strategy, driving customer acquisition, engagement, and retention for a Fintech company in Singapore.
Role type
Senior Regional Marketing Director (Strategy)
Builds
Customer acquisition campaigns, brand presence, and market growth initiatives for Fintech products.
Domain
Fintech / Financial Services
Deliverable
product features
Required skills
Digital marketing, performance marketing, brand strategy, customer acquisition, team leadership, budget management, SEO/SEM, paid advertising, market analysis, regulatory compliance
Preferred skills
FinTech experience, financial services/banking/investment knowledge, Singapore market expertise
Technologies
SEO, SEM, digital platforms, social media tools
Responsibilities
Develop and execute overall regional marketing strategy; Lead digital, performance, brand, content, and social media activities; Manage marketing budget, agencies, and external partners; Monitor market trends and competitors; Track key marketing metrics including ROI; Ensure compliance with MAS and internal regulations; Lead and develop the Singapore marketing team.
Seniority
Senior, hands-on IC with team leadership