Key Account Executive
Core
Manage modern-trade accounts for a food products supplier, driving sales volume and account growth in supermarket chains.
Role type
Key Account Executive (FMCG)
Builds
Product listings, promotional activities, and sales performance for supermarket accounts
Domain
Food products / FMCG / Modern Trade
Deliverable
product features
Required skills
Modern trade account management, sales target delivery, new business development, product listing negotiation, promotional planning, stock replenishment monitoring, merchandiser coordination, commercial agreement negotiation, sales performance analysis
Preferred skills
Experience supervising merchandisers
Technologies
Microsoft Office
Responsibilities
Manage assigned modern-trade accounts and build strong relationships with buyers and outlet personnel. Deliver agreed sales volume and account-growth targets. Identify new business opportunities and develop account strategies. Present and propose new-product listings to supermarket chains and support product launches. Plan and submit promotional proposals and trade activities. Monitor stock ordering, replenishment and product availability across assigned accounts. Lead and coordinate merchandisers to ensure effective outlet visitation, product displays and visual merchandising. Identify opportunities to expand product visibility and shelf/display presence. Negotiate commercial agreements and maintain accurate sales records. Analyse sales performance, competitor pricing, promotional activities and customer feedback. Work closely with Marketing, Purchasing and Operations to support account execution. Respond to customer enquiries and resolve operational or service issues promptly. Prepare regular account and sales-performance updates for the Sales & Marketing Manager.
