64524488861 - Head of Performance Marketing
Core
Own the paid acquisition engine for a bodycare brand, scaling profitable customer acquisition primarily via Meta ads while optimizing the full funnel from creative to conversion.
Role type
Senior hands-on individual contributor performance marketing leader
Builds
Scalable paid acquisition systems and creative testing frameworks for a DTC bodycare brand
Domain
Beauty/Bodycare e-commerce
Required skills
Meta advertising management, creative testing strategy, full-funnel optimization, offer economics, attribution analysis, landing page testing, data-driven decision making, campaign scaling, cross-channel exploration
Preferred skills
Experience with Advantage+ campaigns, TikTok and Google Ads, Triple Whale, Shopify, UGC creative evaluation
Technologies
Meta, Triple Whale, Shopify, TikTok, Google Ads
Responsibilities
Personally manage daily Meta ad account operations including budget pacing and optimization; build structured creative testing frameworks with defined hypotheses and exit criteria; analyze full-funnel performance from ad impression to purchase to diagnose friction; lead offer strategy experimentation considering unit economics and LTV; maintain rigorous measurement and attribution systems; coordinate with founders and external partners on landing page and creative iterations.
Seniority
Senior, hands-on IC