Performance Marketing Analyst — LATAM
Core
Data-informed media campaign execution and optimization for small and medium business acquisition and product adoption across Brazil, Mexico, and Spanish-speaking LATAM markets.
Role type
Senior Performance Marketing Analyst
Builds
Paid digital media campaigns, performance dashboards, and ROI analysis reports
Domain
Digital Marketing / Performance Media / LATAM Markets
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media campaign management, data analysis, Excel/Google Sheets proficiency, A/B testing strategy, budget tracking, KPI analysis (CPA, ROAS, CTR, conversion rates, LTV), English fluency, Portuguese fluency
Preferred skills
LATAM market experience (Brazil/Mexico), messaging-based advertising, BI/data visualization tools, scaled campaign experience
Technologies
Meta Ads Manager, Google Ads
Responsibilities
Plan, execute, and optimize paid digital media campaigns across platforms; Monitor campaign performance daily and identify optimization opportunities; Build and improve performance dashboards and reports; Conduct data analysis to evaluate campaign effectiveness and channel ROI; Develop and manage A/B testing strategies; Participate in budget tracking, pacing, and allocation recommendations; Lead post-campaign performance analysis and wrap-up reporting.
Seniority
Senior, hands-on IC