Analista de Marketing Digital e Performance Sênior
Core
Develop and implement business growth strategies integrating paid traffic, organic growth, data analysis, sales funnels, and commercial results for Veolia's environmental services portfolio.
Role type
Senior Digital Marketing and Performance Analyst
Builds
Lead generation campaigns, sales funnel optimization, and client acquisition/retention initiatives
Domain
Environmental services (water, waste, energy) + Digital Marketing
Required skills
Paid media management, organic social media growth, data analysis, sales funnel mapping, A/B testing, ROI optimization, cross-selling/up-selling strategies
Preferred skills
Experience with Meta Ads and Google Ads, ability to translate marketing insights into commercial revenue
Technologies
Meta Ads, Google Ads, UTM tracking, conversion pixels
Responsibilities
Develop and execute growth strategies with defined KPIs; Plan and optimize paid campaigns for leads, sales, and remarketing; Monitor sales funnel performance from ad click to closed deal; Analyze market trends and competitor behavior to inform new strategies
Seniority
Senior, hands-on IC