Performance Marketing Specialist till Willab Garden
Core
Driving digital growth and paid advertising campaigns for a leading Nordic greenhouse, patio, and garden living e-commerce company.
Role type
Performance Marketing Specialist
Builds
Digital ad campaigns across Meta, Pinterest, TikTok, Google Ads, and Microsoft Ads for the Willab Garden e-commerce platform.
Domain
E-commerce / Digital Marketing / Gardening & Home Improvement
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid social media advertising, Google Ads, Microsoft Ads, Google Analytics, A/B testing, Conversion rate optimization, Data analysis, Customer journey mapping, Project management
Preferred skills
Pinterest Ads, TikTok Ads, Feed-based advertising, Tag management, Marketing automation, CRM management
Responsibilities
Plan, execute, optimize, and track digital ad campaigns; Conduct audience analysis and segmentation; Evaluate customer journeys and purchase behaviors; Perform A/B testing on ads, messaging, and landing pages; Analyze traffic, conversion, and ROI; Identify new growth opportunities; Collaborate with e-commerce, content, and CRM teams.
Seniority
Individual Contributor