Global Paid Media & Performance Marketing Lead
Core
Own global paid acquisition strategy and performance, managing substantial media investment across Google, Meta, and other digital channels to drive revenue and commercial returns for a career education business.
Role type
Senior IC Performance Marketing Lead
Builds
Career education customer acquisition journeys across multiple international markets
Domain
EdTech / Career Education
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads (Search, PMax, Display, YouTube), Meta Ads (Facebook, Instagram), Google Analytics 4, Google Tag Manager, conversion tracking, Enhanced Conversions, Meta Pixel, Conversions API, keyword strategy, audience segmentation, retargeting, landing page optimization, budget forecasting, ROAS/CAC management
Preferred skills
International market experience, agency management, ecommerce revenue optimization
Technologies
Google Ads, Meta Ads, Google Analytics 4, Google Tag Manager, Meta Pixel
Responsibilities
Manage campaign architecture, bidding, audiences, and budget allocation; develop keyword strategies and conduct search-term analysis; test advertising creative and messaging; forecast media spend and revenue; identify opportunities to scale profitable campaigns and cut inefficient spend; feed commercial insights into product and sales teams; work with ecommerce teams to optimize the digital acquisition funnel.
Seniority
Senior, hands-on IC