Digital Growth Director
Core
Lead Debia's digital advertising and marketing strategy across paid, owned, and organic channels to strengthen brand visibility and generate marketing-qualified enquiries for merchants.
Role type
Senior IC digital growth marketing director
Builds
Digital acquisition strategies and brand positioning for a payment gateway serving SMEs, retailers, F&B, and e-commerce merchants
Domain
Fintech / Payments
Required skills
Digital strategy, growth marketing, SEO/SEM, digital analytics, content marketing, social media strategy, market analysis, campaign management, stakeholder management
Preferred skills
E-commerce campaign planning, digital experience optimization, competitor analysis, resource management
Technologies
SEO, SEM, digital analytics platforms, social media platforms, content management systems
Responsibilities
Develop annual and quarterly growth objectives and performance indicators; Lead SEO and SEM initiatives to improve search presence; Develop digital brand positioning and content marketing strategies; Analyze merchant industries and payment adoption trends to identify target segments; Evaluate digital acquisition channels and campaign performance; Lead and manage digital marketing resources and campaign execution.
Seniority
Senior, hands-on IC