Performance Strategist | | Remote | LATAM Only | 88142
Core
Develop and manage paid media strategies for B2B technology, SaaS, and fintech clients to generate qualified leads and drive pipeline revenue.
Role type
Senior Performance Strategist (Demand Gen)
Builds
Paid media campaigns and growth strategies for B2B clients
Domain
Digital Marketing / Performance Marketing
Required skills
Google Ads, LinkedIn Ads, Meta Ads, full-funnel demand generation, data analysis, client presentation, campaign optimization
Preferred skills
Managing $200K+ monthly ad spend, YouTube/TikTok/programmatic experience, multi-touch attribution, mentoring juniors
Technologies
Google Ads, LinkedIn Ads, Meta Ads, Excel, Google Sheets, Looker Studio
Responsibilities
Develop and manage paid media strategies across Google Ads, LinkedIn Ads, and Meta Ads; Launch, optimize, and manage campaigns directly within ad platforms; Analyze campaign and funnel performance to identify opportunities for improvement; Track KPIs such as CPL, CAC, MQLs, SQLs, conversion rates, pipeline, and revenue; Lead client meetings, performance reviews, and strategy discussions; Review and QA work completed by junior performance specialists
Seniority
Senior, hands-on IC