Analista de Marketing de Performance Sênior
Core
Manage paid media campaigns to drive lead generation and optimize acquisition costs for affordable housing.
Role type
Senior Performance Marketing Analyst
Builds
Paid media campaigns (Google Ads, Facebook Ads) for affordable housing programs
Domain
Real Estate / Affordable Housing
Required skills
Google Ads, Facebook Ads, Google Analytics, A/B testing, Data analysis, Excel, Power BI
Responsibilities
Manage paid media campaigns across Google Ads, Facebook, and Retargeting; Plan channel budgets to meet lead and cost targets; Monitor channel performance and identify growth opportunities; Define A/B tests for creatives and audiences; Ensure technical account configuration follows best practices; Continuously seek new solutions to improve paid media performance.
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