Marketing Coordinator
Core
Marketing operations specialist managing Salesforce CRM data, executing lead generation campaigns, and supporting marketing analytics.
Role type
Marketing Coordinator (Operations & CRM)
Builds
Marketing campaigns, prospect lists, and CRM data structures
Domain
B2B Marketing / CRM Operations
Required skills
Salesforce data management, marketing automation (Pardot/HubSpot), lead generation, prospect list building, campaign execution, SEO basics, data auditing, SOP documentation, Excel/Google Sheets
Preferred skills
CMS platforms, content writing, Canva, U.S. market experience
Technologies
Salesforce, Pardot, Account Engagement, HubSpot, ZoomInfo, Excel, Google Sheets, Canva
Responsibilities
Maintain clean and accurate Salesforce data; build targeted prospect lists using ZoomInfo; execute mass email campaigns and support automation; track campaign performance and database health; document marketing workflows and SOPs; conduct basic market and competitor research.
Seniority
Individual Contributor, Mid-Level
