Google Ads / Paid Search Strategist (eCommerce) - Remote (Australia/New Zealand)
Core
Managing and optimizing Google Ads campaigns (Search, Shopping, PMax, Display, Demand Gen, Video) for a portfolio of eCommerce clients to drive scale and ROI.
Role type
Junior/Mid Google Ads Strategist (eCommerce)
Builds
Production ad campaigns and account structures for eCommerce brands
Domain
eCommerce / Performance Marketing
Required skills
Google Ads campaign management, keyword research and search term analysis, A/B testing, data analysis, client communication, campaign scaling, tracking troubleshooting, product feed management
Preferred skills
Feed platform experience (DataFeedWatch), cross-platform paid media (Meta, TikTok), Google Tag Manager, US/AU eCommerce brand experience
Technologies
Google Ads, DataFeedWatch, Google Merchant Center, Google Tag Manager
Responsibilities
Managing and optimizing Google Ads campaigns across Search, Shopping, PMax, Display, Demand Gen, and Video; Owning day-to-day account health including budgets, pacing, and performance monitoring; Building and launching new campaigns and feed-based shopping structures; Conducting keyword research and search term analysis; Developing and executing A/B tests on ad copy, bidding, and audiences; Collaborating with visual creators on creative assets; Preparing insight-led performance reports; Participating in client calls and strategy sessions; Staying current with platform updates; Ensuring compliance with Google Ads policies; Troubleshooting tracking issues; Building and maintaining product data feeds
Seniority
Mid-level, hands-on IC with mentorship