Demand Generation Manager
Core
Drive pipeline growth and revenue through targeted, data-driven marketing campaigns and Account-Based Marketing (ABM) for a digital classroom platform.
Role type
Demand Generation Manager
Builds
Multi-channel demand generation campaigns, ABM programs, and sales-ready lead pipelines for school, district, and state-level buyers.
Domain
Education Technology (EdTech)
Required skills
Demand generation strategy, Account-Based Marketing (ABM), multi-channel campaign execution, lead scoring and routing, CRM and marketing automation management, data analysis, cross-functional sales collaboration
Preferred skills
HubSpot, Braze, GA4, Zapier, Pipedrive, Salesloft, Looker
Technologies
HubSpot, Braze, GA4, Zapier, Pipedrive, Salesloft, Looker
Responsibilities
Develop and execute multi-channel demand generation campaigns; oversee lead scoring models and campaign workflows in marketing automation/CRM systems; collaborate with sales to define target accounts and align on success metrics; design and manage targeted ABM programs; translate market research and data into actionable insights for demand programs; test new marketing tactics and channels
Seniority
Mid-level, hands-on IC