Marketing Performance Analytics Sr Specialist / Sumaré SP
Core
Deliver campaign performance analytics, identify trends, and provide actionable recommendations to improve marketing effectiveness.
Role type
Senior Marketing Performance Analyst
Builds
Marketing performance reports, dashboards, and insights for business reviews and KPI tracking
Domain
B2B Marketing / Performance Analytics
Deliverable
dashboards & analysis
Required skills
Marketing analytics, Business intelligence, Data analysis, Performance reporting, SQL, PowerBI or Tableau, Marketing mix modeling, Attribution modeling, Segmentation
Preferred skills
B2B demand generation, Pipeline management (MQL to Closed-Won), AI-enabled analytics, Project management
Responsibilities
Deliver campaign performance analytics and actionable recommendations, Provide input for monthly business reviews and KPI tracking, Partner with global teams to define KPIs and surface insights, Translate complex marketing data into clear insights, Promote best practice adoption across marketing teams, Support reporting consistency and automated reporting tools