Digital Media Manager
Core
Own and optimize end-to-end paid media campaigns across multiple digital advertising platforms to drive scalable business results.
Role type
Senior hands-on performance marketing manager
Builds
Paid search, social, display, video, native, and CTV campaigns
Domain
Digital advertising and performance marketing
Required skills
Google Ads, Meta Ads, campaign execution, budget management, performance analysis, conversion tracking, reporting, data visualization, audience targeting, bid management, creative testing, funnel optimization
Preferred skills
TikTok Ads, Snapchat Ads, Microsoft Ads, CTV advertising, programmatic media buying, attribution modeling, large-scale multi-platform management
Technologies
Google Analytics, Google Tag Manager, Looker Studio, Excel, Google Sheets
Responsibilities
Plan, build, launch, and optimize campaigns across search, social, display, video, native, and CTV channels; monitor daily performance and adjust bids, budgets, audiences, and creatives; build and maintain reporting dashboards; manage campaign budgets and pacing; conduct A/B testing on audiences, formats, and messaging; analyze customer journey and identify scaling opportunities; collaborate with creative and analytics teams to align media strategy with business objectives
Seniority
Senior, hands-on IC