Programmatic Media Manager, Healthcare
Core
Drive performance, strategy, and account growth for major multi-channel paid media clients in the healthcare vertical.
Role type
Senior IC programmatic media manager
Builds
Paid media campaigns across DSPs, DMPs, and ad platforms for healthcare brands
Domain
Healthcare marketing + programmatic advertising
Required skills
Programmatic media management, DSP/DMP strategy, full-funnel optimization, client relationship management, campaign pacing, KPI tracking, creative testing, reporting & insights generation
Preferred skills
Google Analytics 4 (GA4), Google Ads, Bing Ads, Meta, LinkedIn, TikTok, managed service partner experience
Technologies
Viant, StackAdapt, Cadent, Illumin, The Trade Desk, DV360, Google Analytics, GTM
Responsibilities
Manage designated paid media accounts and meet pacing/KPI requirements; Collaborate with Account Managers and Media Supervisors to align on client goals and efficiency; Act as primary point of contact for owned accounts regarding performance and strategy; Generate reports, write insights, and communicate updates to clients; Design and deploy tests (structural, targeting, creative, messaging) on monthly/quarterly cadences; Optimize bidding methodologies, conversion types, and copy revisions; Contribute to Paid Media strategy and strategic ideation for assigned accounts
Seniority
Mid-Senior, hands-on IC