Programmatic Media Manager, Healthcare
Core
Managing multi-channel paid media accounts for healthcare clients, driving performance, strategy, and account growth.
Role type
Senior IC programmatic media manager
Builds
Paid media campaigns and strategies across DSPs, DMPs, and ad platforms
Domain
Digital advertising / Healthcare
Required skills
Programmatic media management, DSP/DMP strategy, full-funnel optimization, lead generation measurement, Google Analytics/GTM, ad copywriting, creative strategy, client relationship management
Preferred skills
Google Ads, Bing Ads, Meta, LinkedIn, TikTok, GA4, managed service partner experience
Technologies
Viant, StackAdapt, Cadent, Illumin, The Trade Desk, DV360, Google Analytics, GTM
Responsibilities
Manage designated paid media accounts and meet pacing/KPI requirements; Collaborate with Account Managers to identify client goals and efficiency requirements; Generate reports, write insights, and communicate performance updates to clients; Design and deploy tests (structural, targeting, creative, messaging) on monthly/quarterly cadences; Optimize bidding methodologies, conversion types, and copy revisions; Strategize on full-funnel structures and incremental lift measurement.
Seniority
Mid-Senior, hands-on IC
