105 - Analista de Marketing (Performance)
Core
Operate, analyze, and optimize paid digital media campaigns to drive performance metrics for a private health access group.
Role type
Performance Marketing Analyst
Builds
Paid media campaigns across Google Ads and Meta Ads
Domain
Digital Marketing / Private Health
Required skills
Google Ads, Meta Ads, Google Analytics (GA4), Google Tag Manager, A/B testing, data analysis, campaign optimization
Technologies
Google Ads, Meta Ads, Google Analytics, Google Tag Manager
Responsibilities
Create and manage paid media campaigns on Google Ads and Meta Ads; Monitor and optimize campaigns focusing on CAC, ROAS, CPA, CTR, and CPC; Conduct A/B tests on creatives, segments, and landing pages; Analyze results and present reports with actionable insights; Validate pixel, tag, and conversion event configurations; Collaborate with content and CRM teams to align user journeys; Monitor audience data and behavior trends.
Seniority
Individual Contributor