Performance Marketing Manager
Core
Own end-to-end performance marketing strategy and execution for period care and baby diaper brands in Singapore and the region.
Role type
Senior individual contributor performance marketing manager
Builds
Paid media campaigns, product features (ads/creatives), dashboards & analysis
Domain
Consumer goods (FMCG), period care, baby care
Required skills
Performance marketing strategy, paid media management (Meta, TikTok, Google), budget allocation, ROAS optimization, A/B testing, creative direction, data analysis, content planning
Preferred skills
Experience in FMCG or consumer brands, ability to create/star in own ads, AI tool usage
Technologies
Meta, TikTok, Google, Shopee, Lazada
Responsibilities
Plan and optimize paid media campaigns across platforms; manage budgets and pacing; run structured tests on audiences and creatives; define creative strategy and briefs; report performance insights and metrics
Seniority
Senior, hands-on IC
