Performance Marketing Specialist (Meta)
Core
End-to-end management of Meta (Facebook & Instagram) ad campaigns for D2C ecommerce brands, focusing on scaling winners and optimizing performance metrics.
Role type
Performance Marketing Specialist (Meta Media Buyer)
Builds
Paid media campaigns for Direct-to-Consumer (D2C) brands
Domain
Ecommerce / Performance Marketing
Deliverable
Production ML models | product features | dashboards & analysis | client delivery
Required skills
Meta Ads management, D2C ecommerce strategy, Creative testing (UGC, reels, statics), Budget management, Performance optimization (CAC, ROAS, MER, CPA, AOV), Attribution setup (Pixel, CAPI)
Preferred skills
Managing ₹5L–₹50L+ monthly budgets, Creative-led scaling, Broad targeting, Learning phase dynamics
Technologies
Facebook Ads, Instagram Ads, Google Ads, Meta Pixel, Conversion API
Responsibilities
Manage Google Ads and Meta Ads campaigns across multiple accounts; Structure accounts for creative testing at scale; Monitor and optimize for CAC, ROAS, MER, CPA, AOV; Actively test creatives, bidding strategies, and budgets; Diagnose performance issues like rising CAC and creative fatigue; Collaborate with design teams on ad angles; Ensure proper tracking via Pixel and CAPI.
Seniority
Mid-level, hands-on IC