Performance Marketing Specialist Meta

## About Discovery Kitchen Discovery KITCHEN is a performance marketing agency for Direct-to-Consumer (D2C) brands. Our creative and data-driven team works closely with brands to turn insights into action, whether it's scaling ad campaigns, improving the shopping experience, or building strategies that drive repeat business. We're a global team, serving clients in the US, Europe, and Asia. As a remote team, we're on the lookout for talented individuals. ## About the Role We're looking for a Meta Media Buyer who lives and breathes D2C ecommerce. You'll own performance on Facebook & Instagram end-to-end from campaign setup to scaling winners working closely with creative, founders, and growth teams. This is a hands-on execution role, not a reporting or agency-coordination role. ## What You'll Do - Manage Google Ads and Meta (Facebook/Instagram) Ads campaigns across multiple accounts. - Handle advertising budgets up to 30 lakhs per month (preferred). - Structure accounts for creative testing at scale (angles, hooks, formats). - Monitor and optimize for CAC, ROAS, MER, CPA, AOV. - Actively test: Creatives (UGC, statics, reels, founder videos), Bidding strategies & budgets. - Diagnose performance issues: Rising CAC, Creative fatigue, Drop-offs across funnel. - Collaborate with the design team to develop creative ad angles and visuals. - Ensure proper tracking: Pixel events, Conversion API, Basic attribution hygiene. ## Who You Are - 2–5 years of hands-on Meta ads experience, managing multiple accounts. - Strong D2C ecommerce background is non-negotiable. - Proven experience managing ₹5L–₹50L+ monthly budgets. - Deep understanding of: Creative-led scaling, broad targeting, learning phase dynamics. - Comfortable working with imperfect data and making decisions. - Able to explain why something worked or didn't. ## Why Discovery KITCHEN? - Be part of a creative and collaborative team. - Work with startups and on creative ad campaigns. - Grow with us in a fast-paced, innovative environment.