Senior Data Scientist
Core
Analyze customer behavior and segments to build marketing indicators and predictive models for campaign direction and commercial negotiation support.
Role type
Senior Data Scientist (Marketing Analytics)
Builds
Marketing automation campaigns and customer offer strategies
Domain
Banking / Customer Relationship Management (CRM)
Deliverable
production ML models
Required skills
SQL, Python, R, SAS, statistical modeling, customer segmentation, KPI construction
Responsibilities
Study customer characteristics and behavior across segments; Develop advanced indicators for marketing direction; Construct KPIs using CRM and third-party data to guide communication campaigns and commercial negotiations.
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