Business Data Scientist - Marketing
Core
Marketing data scientist building ML models to generate customer insights and value for clients.
Role type
Senior IC marketing data scientist
Builds
Production ML models for customer lifecycle management
Domain
Marketing analytics and customer intelligence
Deliverable
production ML models
Required skills
Customer lifetime value modeling, Churn prediction, Pricing optimization, Next best offer/action modeling, Customer segmentation, Purchase propensity modeling, SQL, Python (pandas, numpy, scikit-learn, Matplotlib, Seaborn), Machine Learning (decision trees, logistic regression, LGBM, SVM, neural networks, clustering), A/B testing, Model explainability (SHAP, LIME, dice-ml)
Preferred skills
Tableau/PowerBI, Cloud platforms (AWS, GCP, Azure), NLP, Computer vision, Recommendation systems
Technologies
pandas, numpy, scikit-learn, Matplotlib, Seaborn, LGBM, SVM, pySpark, R Studio, SAS Studio, Java
Responsibilities
Coordinate execution of activities within a reduced team, interpret client requirements to estimate development time and effort, collaborate with experts in optimization, ML, simulation, and UX
Seniority
Senior, hands-on IC
