Digital - Senior Manager/Manager, Customer Insights
Core
Lead the Customer Insights team to define operational strategies, translate data into actionable playbooks, and optimize targeting and personalization across key customer moments.
Role type
Senior Manager, Customer Insights & Strategy
Builds
Customer segmentation strategies, performance playbooks, and data-driven targeting models for retail campaigns.
Domain
Retail / E-commerce / Customer Analytics
Required skills
Customer data analytics, segmentation strategy, business storytelling, cross-functional collaboration, AI for insights, data modeling, performance marketing, metrics definition, team leadership
Preferred skills
Digital marketing, direct-to-consumer (DTC) experience, early-stage startup environment experience
Technologies
AI tools, data platforms, analytics frameworks
Responsibilities
Own segmentation strategies for key campaigns and seasonal moments; Integrate into key planning checkpoints to develop briefs and share insights; Define success metrics and behaviors that drive performance; Analyze customer behavior and performance trends to inform strategy; Define business requirements for data models and attributes; Leverage customer research and feedback to ground strategies in the voice of the customer.
Seniority
Senior Manager, hands-on leadership
