Digital - Senior Manager/Manager, Customer Insights
Core
Lead the Customer Insights team to translate data into actionable strategies for targeting, personalization, and performance optimization across sales events and lifecycle touchpoints.
Role type
Senior Manager, Customer Insights
Builds
Customer segmentation strategies, performance playbooks, and data models for personalization
Domain
Retail / Customer Analytics
Deliverable
production ML models | product features | dashboards & analysis
Required skills
customer data analytics, segmentation strategy, business storytelling, cross-functional collaboration, AI for insights, data modeling, performance marketing, stakeholder management
Preferred skills
digital marketing, direct-to-consumer experience, early-stage startup experience
Technologies
AI tools, data platforms, survey tools
Responsibilities
Own segmentation strategies for key campaigns, integrate into planning checkpoints to develop briefs, define success metrics, analyze customer behavior trends, define business requirements for data models, leverage customer research and feedback
Seniority
Senior Manager, hands-on leadership