Growth Marketing Manager
Core
Accelerate customer base growth by leading acquisition, activation, retention, and marketing investment efficiency initiatives for a solar energy company.
Role type
Growth Marketing Manager (Growth & CRM)
Builds
Customer acquisition campaigns, automated CRM journeys, paid media programs, and growth experiments.
Domain
Renewable Energy (Solar) / B2B2C
Required skills
Growth strategy, CRM management, paid media management, A/B testing, data analysis, go-to-market strategy, product positioning, pricing strategy, cross-functional leadership
Preferred skills
Technical knowledge of solar storage/inverters, regulatory framework knowledge
Technologies
CRM platforms, A/B testing tools, paid media platforms, data analytics tools
Responsibilities
Define and execute growth strategy across the customer journey, lead commercial and marketing campaigns, evolve CRM and automated journeys, manage paid media investments, structure dashboards and track KPIs, lead experiments and prioritize initiatives based on impact.
Seniority
Mid-Senior, hands-on IC