Principal Growth Marketer
Core
Designing innovative growth programs to acquire new customers and generate qualified pipeline for Blackbaud's nonprofit technology platform.
Role type
Principal Growth Marketer
Builds
Integrated marketing programs (email, webinars, paid media, social media, AI-driven channels) and user journeys.
Domain
SaaS for Nonprofits / Social Impact Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic program design, data-driven experimentation, pipeline generation, cross-functional collaboration, customer psychology analysis, A/B and multivariate testing, ROI analysis
Preferred skills
Proficiency in Adobe Analytics and Qlik, experience in pod-like team structures, influence without authority
Technologies
Adobe Analytics, Qlik, Excel
Responsibilities
Develop and execute strategic growth programs to generate qualified pipeline; Innovate and experiment using data-driven approaches to optimize campaign performance; Establish KPIs and reporting templates to track lead quality, conversion rates, and pipeline generation; Collaborate cross-functionally with product marketing, demand generation, and digital media teams.
Seniority
Principal, hands-on IC with strategic oversight