Demandgen / Growth Marketer
Core
Develop, execute, and optimize comprehensive growth marketing strategies to engage, retain, and grow the customer base for a blockchain data analytics startup.
Role type
Growth Marketing Manager
Builds
Scalable, automated campaign journeys delivering triggered static and dynamic content (e.g., chain-specific KPI dashboards, competitive wallet insights) for blockchain product managers, growth teams, and ecosystem partners.
Domain
Blockchain data analytics / Onchain finance
Deliverable
product features
Required skills
Building high-performing, scalable email and cross-channel growth campaigns, experimentation and A/B testing, data analysis (on-chain transaction data, user engagement metrics), end-to-end campaign development and measurement, marketing ops proficiency (HubSpot, Clay), Web3 context understanding.
Preferred skills
Passion for blockchain technology, familiarity with DeFi, trad-fi, or cross-chain analytics.
Technologies
HubSpot, Clay
Responsibilities
Establish growth marketing as a repeatable, scalable engine across geos, audiences, and channels; Create testing and optimization frameworks to explore new segments, messages, content, and offers; Deepen understanding of Web3 customer behavior to refine segmentation and enhance engagement.
Seniority
Mid-level, hands-on IC