Senior Product Marketing Manager, Supplier
Core
Define go-to-market strategy, positioning, and messaging for a new B2B SaaS platform serving wholesale distributors in the construction supply chain.
Role type
Senior Product Marketing Manager (Zero-to-One)
Builds
New distributor products and go-to-market programs for a procurement platform connecting contractors and suppliers.
Domain
Construction supply chain / Wholesale distribution / B2B SaaS
Deliverable
product features
Required skills
Product marketing strategy, customer discovery, positioning and messaging, pricing and packaging, launch planning, sales enablement, competitive analysis, cross-functional leadership
Preferred skills
Wholesale distribution, electrical or plumbing supply, construction industry experience
Technologies
ERPs, ecommerce platforms
Responsibilities
Conduct customer discovery with distributor stakeholders; define ideal customer profiles; write positioning and messaging from scratch; shape pricing and packaging; plan and execute beta and early-access launches; build sales playbooks and enable sales reps; generate case studies and success metrics; map competitive landscape; build industry presence through partnerships.
Seniority
Senior, hands-on IC