Customer Segment Marketing Manager
Core
Drive profitable growth and execute marketing activities for the Food Manufacturers segment (Savory snacks, prepared meals, alternative protein) in Europe.
Role type
Customer Segment Marketing Manager
Builds
Customer growth, innovation engagement, and segment GTM plans for food ingredient solutions.
Domain
Food Industry / B2B Marketing
Deliverable
product features
Required skills
Multidisciplinary project management, financial scenario planning, analytical problem solving, market insight translation, cross-functional collaboration, trade event leadership, end-to-end project execution
Preferred skills
B2C retail or foodservice experience, prior experience at a food ingredients company in Marketing/Innovation/Product Development
Technologies
Global FlavourIQ trends & Insights
Responsibilities
Lead appointed segment campaigns and targeted cross-category events; Drive strategic customer growth through proactive activations and account plans; Enable innovation customer engagement from validation to commercialization; Create and execute Segment & Unit Plans with Business Development; Serve as project manager for customer-specific product development opportunities; Position Griffith Foods as a preeminent partner to key customers; Assess and communicate primary/secondary research trends to customers; Lead commercial efforts at trade events; Act as a linking pin with global segment teams for European activation alignment; Own end-to-end project execution with hands-on coordination.
Seniority
Mid-level, hands-on IC