Head of Customer Marketing China
Core
Lead customer marketing strategy and growth for the food additives industry in China, focusing on accelerating sales funnel conversion and enhancing brand positioning.
Role type
Head of Customer Marketing
Builds
Growth portfolios, marketing collateral, and go-to-market strategies for plant-based ingredients and pharmaceutical excipients.
Domain
Food additives / Plant-based ingredients / Pharmaceutical excipients
Deliverable
product features
Required skills
Market analysis, new product commercialization, business development, digital marketing, team leadership, competitor analysis, pricing strategy, cross-functional collaboration
Preferred skills
Experience in food manufacturing sectors, knowledge of RQT (Ready-to-Use) solutions
Technologies
Digital marketing platforms, trade show management tools
Responsibilities
Develop and implement comprehensive marketing strategies to enhance brand positioning and market share; Lead new product commercialization including market research, positioning, pricing, and go-to-market strategies; Drive business development initiatives to identify growth opportunities; Oversee marketing communications including digital marketing, trade shows, PR, and sales collateral; Manage and mentor a high-performing marketing team of 4-5 members; Monitor industry trends, competitor activities, and customer needs to refine strategies.
Seniority
Senior, hands-on IC with team leadership
