Digital Marketing Manager
Core
Lead and manage a portfolio of e-commerce-focused clients by crafting and executing comprehensive growth strategies to drive measurable results.
Role type
Senior Media Buyer (Digital Marketing)
Builds
Paid media campaigns, optimized customer funnels, and tested promotional offers for DTC brands
Domain
E-commerce, Performance Marketing, Influencer Marketing
Required skills
Paid media strategy, funnel optimization, offer testing, creative strategy, client relationship management, A/B testing, cross-platform campaign management
Preferred skills
Emerging media channel identification, strategic planning, data-driven decision making
Technologies
Meta, Google, TikTok, Snapchat, X
Responsibilities
Develop and implement comprehensive paid media strategies across multiple platforms; Analyze and optimize the entire customer journey to improve conversion rates; Design and execute A/B tests for promotional offers and pricing; Lead the development of compelling creative concepts; Serve as the primary point of contact for clients providing strategic insights
Seniority
Senior, hands-on IC