Head of Paid Media - Remote
Core
Strategic leadership of global paid media channels to drive sustainable growth and customer acquisition.
Role type
Senior IC Head of Paid Media
Builds
Customer acquisition engine via Search, Social, Display, and emerging channels
Domain
Performance marketing / Digital advertising
Required skills
Performance marketing strategy, budget management (multi-million dollar), team leadership, A/B testing framework design, attribution modeling, cross-functional project management, high-growth SaaS/D2C experience, influencer whitelisting strategies, SQL/data visualization
Preferred skills
Meta Ads Manager, Google Ads, programmatic platforms, iOS 14+ privacy changes adaptation
Technologies
Meta Ads Manager, Google Ads, Tableau, Looker
Responsibilities
Develop comprehensive paid media strategy, own global budget allocation, lead media buyers and agency partners, architect A/B testing frameworks, collaborate on tracking/attribution, partner with creative teams on asset iteration, monitor industry trends and platform updates
Seniority
Senior, hands-on IC