Digital Marketing Manager – Growth & Performance
Core
Central interface between marketing, sales, and international partners to convert digital contacts into qualified leads and business opportunities.
Role type
Digital Marketing Manager – Growth & Performance
Builds
Digital marketing and lead-generation activities, website development, and CRM/sales process integration.
Domain
B2B technology/industrial marketing
Required skills
B2B digital marketing, performance marketing, SEO/GEO, marketing automation, web analytics, KPI reporting, CRM management, lead management, website management, UX, content performance, process optimization, project management
Preferred skills
Technical or industrial B2B environment experience, AI tool evaluation, event marketing
Technologies
Microsoft 365, CRM systems, Marketing Automation platforms, Analytics tools
Responsibilities
Develop and optimize digital marketing strategy, manage customer journey and lead management, analyze campaigns and derive optimization measures, evaluate new tools and AI approaches, support events and partner activities, drive new ideas with initiative
Seniority
Mid-Senior, hands-on IC