Manager – Digital Marketing & Customer Strategy
Core
Consulting manager leading complex projects to help clients optimize customer retention, digital marketing, sales strategies, and omnichannel service experiences.
Role type
Senior IC strategy & operations manager (digital marketing & customer strategy)
Builds
Customer-centric strategies, loyalty programs, go-to-market plans, and omnichannel service models for clients.
Domain
Professional services consulting / Digital transformation / Customer experience
Deliverable
client delivery
Required skills
Customer lifecycle management, digital marketing strategy, sales strategy design, omnichannel service modeling, project management, team leadership, stakeholder management, data analytics, CRM optimization, pricing strategy.
Preferred skills
Experience with AI/chatbots in customer service, cloud mobility solutions, big data analytics, sector-specific benchmarks.
Technologies
CRM, cloud platforms, data analytics tools, AI/chatbot platforms, web portals, mobile apps.
Responsibilities
Pilot complex client projects from diagnosis to roadmap execution; develop and optimize loyalty and retention programs; define go-to-market and pricing strategies; design omnichannel service operations; lead internal teams and contribute to business development; publish thought leadership content.
Seniority
Manager, hands-on IC with team leadership
