Performance Marketing Manager – User Acquisition
Core
Drive customer acquisition, revenue growth, and market expansion through paid media campaigns in the online gaming and betting sector.
Role type
Performance Marketing Manager (User Acquisition)
Builds
Paid acquisition campaigns across EMEA markets
Domain
Online gaming, sportsbook, casino, regulated betting
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media campaign leadership, Meta/Google/Apple Search Ads expertise, attribution and tracking knowledge, performance metrics analysis (CPA, ROAS, LTV), A/B testing across audiences and creatives
Preferred skills
Experience in online gaming, sportsbook, or casino sectors
Technologies
Meta Ads, Google Ads, Apple Search Ads, marketing technology stacks
Responsibilities
Develop acquisition strategies aligned to commercial objectives, manage and optimize campaigns across major paid media platforms, oversee budget allocation and bidding strategies, analyze campaign data to provide growth recommendations, lead testing across audiences and channels, collaborate with internal teams to maximize effectiveness
Seniority
Mid-level, hands-on manager