Senior Manager, Digital Acquisition - Commercial
Core
Develop and execute digital acquisition strategy for Commercial Real Estate & Agent/B2B segments, optimizing always-on performance marketing programs.
Role type
Senior Manager, Digital Acquisition
Builds
Performance marketing campaigns, cross-sell programs, and customer retention initiatives for Commercial Real Estate platforms.
Domain
Commercial Real Estate / Property Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing strategy, Paid Search management, Paid Social management, Display & Video campaign optimization, Google Ads proficiency, Facebook Ads Manager expertise, Programmatic advertising, Affiliate marketing, Data visualization, Google Analytics, Tag management, HTML/Ad code knowledge, Budget management, Audience strategy testing, Competitor analysis.
Preferred skills
Tableau, Datorama, Product marketing collaboration.
Technologies
Google Ads, Facebook Ads Manager, Google Analytics, Tableau, Datorama, Programmatic exchanges.
Responsibilities
Own digital media acquisition strategy, Manage performance marketing activity across channels, Monitor and optimize campaign performance, Measure and report on end-to-end campaign performance, Communicate performance insights to stakeholders, Perform performance forecasting and budget management, Design and run campaign/landing page experiments, Refine audience strategy, Monitor competitor activity, Ensure tracking and tagging implementation, Coordinate with broader marketing team.
Seniority
Senior, hands-on management & strategy