Senior Digital Marketing Manager (Account-Based Marketing and SEM) (m/f/d)
Core
Lead account-based marketing follow-up and support search engine marketing initiatives to strengthen campaign performance, increase account engagement, and influence pipeline growth across priority accounts.
Role type
Senior Digital Marketing Manager (ABM & SEM)
Builds
Account-based marketing programs, scalable follow-up motions, paid demand programs, and SEM campaigns for priority accounts and segments.
Domain
B2B technology marketing, demand generation, account-based marketing (ABM), search engine marketing (SEM)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
ABM program execution, paid search campaign management, full-funnel campaign execution, B2B buyer journey mapping, technical audience engagement, data analysis and performance optimization, messaging translation for technical topics
Preferred skills
Experience in technology or engineering-driven industries, retargeting and nurture flow design, content syndication planning
Technologies
Search platforms, paid media channels, analytics tools, content management systems
Responsibilities
Develop and execute account-based marketing programs including retargeting and personalized content activation; Build scalable follow-up motions to convert anonymous engagement into sales-ready contacts; Plan and manage content syndication and paid demand programs; Support SEM strategy execution including planning, bidding, budget allocation, and landing page alignment; Monitor and improve funnel performance by tracking engagement, lead quality, and conversion rates; Partner with sales and content stakeholders to align messaging and activation plans
Seniority
Senior, hands-on IC