Account Marketing Manager
Core
Member of an account team contributing to the Account Plan and leading the execution of the Engagement Plan for Strategic & Key Accounts to support account growth and customer satisfaction.
Role type
Account Marketing Manager
Builds
Account-based content customization and integrated sales and marketing campaigns
Domain
Aerospace, transportation, defence, security, and space
Deliverable
product features
Required skills
Account planning, engagement strategy, cross-selling and upselling, customer journey personalization, ecosystem partner identification, campaign coordination, data analysis, content customization
Preferred skills
None stated
Technologies
None stated
Responsibilities
Understand the account's environment, competition, and procurement pipeline; Identify opportunities for recurring revenue and cross-selling; Personalize customer journeys; Build and execute the Account Engagement Plan; Coordinate with account managers and marketing teams; Track and report on account marketing activity
Seniority
Individual Contributor