Performance Marketing Manager
Core
Execute and optimise paid digital acquisition campaigns across multiple European markets to drive high-quality lead generation and pipeline growth.
Role type
Performance Marketing Manager
Builds
Paid digital campaigns (Search, Social, Display, Retargeting) for automotive services across Europe
Domain
Automotive / Digital Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid Search (Google Ads), Paid Social (LinkedIn, Meta), Display advertising, Retargeting, Campaign optimisation, Budget management, Data analysis, GDPR compliance, Salesforce Marketing Cloud integration
Preferred skills
Google Analytics, Looker Studio, Event and trade fair campaign support
Technologies
Google Ads, LinkedIn Ads, Meta Ads, Google Analytics, Looker Studio, Salesforce Marketing Cloud
Responsibilities
Plan and execute paid digital campaigns across channels; Optimise campaigns to improve efficiency and ROI; Monitor campaign spend and ensure budget alignment; Track and improve key metrics (CPL, CPA, conversion rates); Identify optimisation opportunities through testing and targeting; Collaborate with Sales on lead quality and audience strategy; Support localisation of campaigns across European markets; Analyse performance data and provide actionable insights.
Seniority
Mid-level, hands-on IC