PPC Manager
Core
Own strategy, execution, and optimization of paid search and performance marketing campaigns to drive customer acquisition, revenue growth, and brand visibility for a French e-commerce business.
Role type
Senior PPC Manager (Paid Search & Performance Marketing)
Builds
Customer acquisition and revenue growth via paid digital channels
Domain
E-commerce / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Microsoft Ads, YouTube Ads, Google Shopping, Performance Max, bid automation, GA4, Looker Studio, Google Merchant Center, attribution modeling, conversion tracking, data analysis, commercial acumen
Preferred skills
Experience managing significant media budgets, knowledge of emerging acquisition platforms, ability to translate complex data into actionable recommendations
Technologies
Google Ads, Microsoft Ads, YouTube, Google Shopping, Performance Max, GA4, Looker Studio, Google Merchant Center
Responsibilities
Own and optimize PPC campaigns across Google, Bing, Shopping, YouTube, and remarketing channels; Deliver against aggressive ROAS, CAC, revenue, and growth targets; Continuously test, learn, and scale campaigns to maximize performance; Identify growth opportunities across keywords, audiences, creatives, landing pages, and bidding strategies; Monitor campaign performance daily and proactively identify risks, inefficiencies, and opportunities; Build dashboards and reporting frameworks to drive fast decision-making
Seniority
Senior, hands-on IC