Integrated Marketing Manager
Core
Manage mid-funnel marketing growth by optimizing the marketing website, creating ABM assets, and analyzing engagement funnels to drive conversions for gaming creators.
Role type
Integrated Marketing Manager (B2B)
Builds
Marketing website, ABM landing pages, gated content, and engagement dashboards
Domain
Gaming / SaaS / B2B
Deliverable
product features | dashboards & analysis
Required skills
Integrated marketing strategy, website content optimization, ABM asset creation, funnel analysis, competitive research, cross-functional collaboration, project management
Preferred skills
Tech industry experience
Technologies
Jira, Confluence, Atlas, Anaplan, Zip
Responsibilities
Structure and optimize the marketing website for growth; create personalized ABM assets and gated content; coordinate PR activities aligned with product campaigns; build and analyze engagement funnels and dashboards; track KPIs for campaign effectiveness; conduct market and competitive research; collaborate with content, product, design, and sales teams.
Seniority
Mid-level, hands-on IC