Senior Growth Marketing Manager
Core
Own the self-serve acquisition funnel for Sinch Mailgun, driving qualified traffic, optimizing conversion, and turning visitors into signups and trials.
Role type
Senior Growth Marketing Manager (Product-Led Growth)
Builds
Self-serve acquisition funnel, landing pages, and CRO improvements for a developer-tools SaaS platform.
Domain
SaaS / Developer Tools / API Infrastructure
Deliverable
product features
Required skills
Growth marketing strategy, Conversion Rate Optimization (CRO), A/B testing, GA4, Looker, SEO fundamentals, LLM/AI Engine Optimization (AEO), WordPress CMS management
Preferred skills
Experience at developer-tools or SaaS companies with PLG motion, technical knowledge of web analytics and automation platforms
Technologies
GA4, Looker, WordPress
Responsibilities
Lead CRO across key pages and run experiments to reduce friction; Develop and execute strategy for organic presence including SEO and AEO; Manage weekly/monthly reporting on traffic, conversion, and signups; Manage marketing systems and optimize web analytics/automation platforms; Maintain and optimize the Mailgun website in WordPress
Seniority
Senior, hands-on IC