Product Manager, Marketing Technology & Innovation
Core
Lead the evolution of the Marketing Technology stack to enhance marketing capabilities, measurement, and player experience across Take-Two's labels (2K, Zynga, Rockstar Games).
Role type
Product Manager, Marketing Technology & Innovation
Builds
Marketing technology platforms, CDP integrations, AI-driven content assembly, and unified player identity systems.
Domain
Interactive entertainment / Gaming / Marketing Technology
Deliverable
product features
Required skills
Product strategy & roadmap development, cross-functional program leadership, AdTech/CRM/Lifecycle management platform expertise, data architecture understanding, vendor relationship management, AI agent implementation, privacy compliance (GDPR/CCPA), budgeting & contract management.
Preferred skills
Experience in interactive entertainment industry, digital innovation, executive communication, metrics design (acquisition, engagement, retention).
Technologies
CDP, enterprise CMS, AI agents, web behavioral data platforms, consent management platforms.
Responsibilities
Analyze business needs to identify product opportunities in marketing technology; formulate product requirements and PRDs; partner with engineering to ensure technical feasibility; drive product evangelism and adoption; lead multi-year strategy to unify player experience; funnel web behavioral data into CDP; develop requirements for real-time hyper-personalization; establish strategic relationships with marketing and data leaders; manage vendor partnerships; improve team processes for procurement and compliance; enforce global tagging standards and data taxonomies.
Seniority
Mid-level (3-5 years experience), hands-on IC
